THE MENTORING PROJECT
Learning from trial and error can be frustrating. The Mentoring Project is a non-profit organization that pairs boys who are growing up without father figures with positive role models. This integrated advertising campaign features daily tasks where boys may need encouragement. These ads would be featured on billboards, subway posters and in magazines reaching candidates along their commute to work, and at home. This series encourages mentors that they are capable of teaching young boys tricks to these daily tasks.